Tricia

4 Ways to Prepare and Ensure That Your Next Event Is a Sell Out

Whether you’re planning a business conference, a cultural event, or a rock concert, if you want the event to sell out, preparation is pivotal. You need to utilize management software, plan your strategies for promotion, come up with amazing content, and create the right pricing strategy. And as long as you put in an incredible …

4 Ways to Prepare and Ensure That Your Next Event Is a Sell Out Read More »

Why you need to build a content strategy on rented land. In fact, you have no choice.

One of the most cherished sayings in the content marketing world is “don’t build on rented land.” I don’t know where this started but it has been repeated ad nauseam on Copyblogger, Content Marketing Institute, endless podcasts … well, everywhere. But I have said for many years, that yes, you absolutely need to build on rented …

Why you need to build a content strategy on rented land. In fact, you have no choice. Read More »