The aroma of a freshly baked pizza alone makes my mouth swim. Pizza is a popular choice for meals and snacks since it is simple to prepare and can be found at almost any grocery store. And what other cuisine could you possibly serve during a celebration?

As far as convenience goes, pizza is hard to top, but now there’s a pizza vending machine that takes things to a new level.

The pizza vending machine produces unbelievably delicious pizzas using an automated oven and several robotic arms contained within a single vending machine. A pizza lover’s dream comes true; these restaurants are open around the clock.

Who Made Pizza Vending Machines?

In 2003, Claudio Torghele completed the first working model of the machine. Toggle, who used to sell pasta, thought a vending machine might make pizzas even more accessible. Since then, he has developed the Let’s Pizza vending machine, which can create pizzas within minutes upon request.

How Does The Pizza Machine Work?

The fridge-like interior can store up to 90 pizza bases, and the machine will top and bake your pizza for you. In only three to five minutes, your pizza will emerge out the letterbox-style slit on the side of the box, fully baked.

The process of preparing food is hidden from the customer’s view. Only a few companies make pizza vending machines, and the quality varies widely across them. The vending machine probably takes credit cards and cash.

Some pizza vending machines look and function similarly to other snack machines. Several frozen pizzas are stored within and reheated in the machine before being distributed. These are handy. However, they don’t appear to be very different from a microwave.

Can A Pizza Vending Machine Provide A Refund?

If there is a problem with a pizza vending machine, you may call the same businesses installing and maintaining other vending machines to get your money back. Typically, the business’s name is displayed either on the side of the machine or at the spot where you insert cash or swipe a credit card.

Can You Establish A Pizza Vending Machine Business?

The answer is yes. Profitability in the vending machine industry depends on two factors: having several machines in strategic places. While it’s possible to turn a profit with a single machine, expanding your business to include many machines is preferable.

People typically spend between $25.00 and $30.00 a year at vending machines, with each transaction costing less than $2.00 on average. Vending machines typically generate $300 monthly in revenue.

How Much Does A Let’s Pizza Machine Cost?

If you want to own one of these incredible pizza-making and vending machines from Let’s Pizza, you’ll need more than $30,000.

Can You Buy Pizza From A Vending Machine In Italy?

Please excuse me, ma’am! The popularity of vending machines is on the rise across Europe, and pizza vending machines are among the most common. Although there isn’t as much choice as at a pizzeria or in the supermarket’s frozen food aisle, vending machine pizza is still a quick and delicious option.

Conclusion

There has been a rise in the use of pizza vending machines recently due to the convenience and high customer satisfaction that come with them. Some pizza robots even make and bake the dough and sauce from scratch right before your eyes.

Some people even use microwaves to reheat frozen pies. Owning and installing machines in your neighborhood is a great way to start your own business.

A thermal cooling plate is fast becoming one of the most important forms of technology, especially relating to refrigerating systems and freezers. We all have freezers in our homes, and they have different working processes. Over a large period, the freezers are always plugged onto the power supply, especially if you are from and live in a developed country. However, this will have a direct effect on the energy bills you will pay. If your freezer is not from the new age, it means it will take a lot of energy – indicating more financial implications. If you are in a developing country, it is a much more terrible situation. You probably do not have a consistent supply of power enough to keep your freezer running for long. That will mean you need a freezer that is able to maintain the level of cold without a power supply. Regardless of both scenarios, what you need is a Cold plate System.

The cold plate refrigerating design has specifications to ensure that it absorbs heat to deliver a chilled environment. But on the other hand, it ensures that the chilled environment is not changing soon. It usually works with a fluid to ensure it freezes quickly and maintains a frozen and cold state. There are different types of cold plate designs from diverse brands globally. Each one of these types of cold plate systems is classified into two broad types of the cold plate. Before you can choose the best type of cold plate to purchase, you need to carefully analyse why you need the device. If you do not have the technical know-how, you can have a conversation with an expert to be sure you are making the right decisions. This guide will give a thorough explanation of the types of cold plates available.

Type-based on design

The design of the cold plate system is the main reason it is an effective refrigerating option. The Liquid in the cold plate gets cold on its own, yes. But it is the design that ensures that the frozen liquid does not melt as quickly as other liquids. In most cases, the cold plates are usually created with metals, to ensure maximum thermal conductivity and longevity of the thermal change. Different brands come up with different shapes and models for their cold plates. These different shapes satisfy the needs of their clients. But in most cases, these shapes are usually classified into two main groups;

The tube-designed cold plate system

The idea of this type of design is to ensure that the reduction in thermal change will be slower. This design utilizes tube shapes into metals as single layers. You can either continuously have your tubing system or make it as a single tube. The single tube will require some soldering which can lead to leaks in the future.

The channel-designed cold Plate system

The channel design for cold plates utilizes the pathway of the fluid to ensure it stays cold for a long period. It is also commonly known as the micro and mini channel cold plate. This process depends on a fin to cause a rise in the area on the surface of the plates. This increased area will cause the cold plate to get cold quickly.

Do you want to start a business with no money?

You might ask yourself: “Is it possible to start a business with no money?”Let me start with this. Starting a business with no money is possible. You have an idea for a business, except you don’t have any money to start it. ack of capital is a common excuse for failing to start a business. If you have the drive to start a business, coupled with a great idea and an unbelievable drive to succeed, you can start a business with no money.

How to start a business with no money?

People young and old complain that they want to start a business but have no money. If you have a viable business idea don’t let the lack of capital stop you.

You might be asking “What type of business can I start with no money?”

Here are some brands that started with almost nothing:

• Whole Foods Market – In 1978 John Mackey and Rene Lawson saved and borrowed money from friends and family to open their first store in Austin, Texas. After getting evicted from their apartment, the two lived in their first store.
• Apple, Disney, Google, Harley Davidson, Hewlett-Packard, Lotus Cars, Mattel, Yankee Candle Company all started in garages.
• Nike – Founders, Philip Knight and Bill Bowerman started selling training shoes from their car trunk.
• Dell – Michael Dell started out as a dishwasher, making a whopping $2.30 per hour. Dell started selling PC out of his college dorm.

Keep your job.

Starting a business is risky. Starting a business with no money is even riskier. Don’t jeopardize your family’s financial well-being. The longer you keep your job the less pressure you put on yourself. When you start your business you are not ready to walk away from a steady paycheck. It’s true that you’ll have to work harder, but you can keep paying your bills as you grow your business. Once your business starts to generate revenue, you can start thinking about transitioning out of your job.

Stick with something you know.

Build on your passions and experiences. Instead of trying to start a business in a niche outside of your comfort zone stick to something you know. Build your business on your skills and knowledge. It is true that you can learn new skills, but it will take time. If you want to start a business quickly, you have to focus on what you can do now not years from now.

Learning new skills will require more time and additional expenses. You might have to take courses, get licenses, pay consultants, etc. Starting a business in a field familiar to you will give you additional confidence. You don’t need a miracle, but you need to follow certain essential steps to successfully start a business with no money.

Do all the work yourself.

Starting a business with no money means that you have to learn to do things that you would normally delegate to an employee or an outside company. I agree that it’s exhausting to do all the work yourself, but you don’t have the budget to hire help. Doing everything yourself you will be able to put every dollar back into your business. It will be tough, but it is the only way to build up a cash reserve when you start a business with no money.

Offer a service.

Some of the best business you can start with no money is a service business. You can start a service business with practically no money. Instead of money what you need is the ability to knock on doors and make sales. Even if you ultimately want a product business, owning a service business can help you get there. Use the service business to finance your dream business.

Here are some great product businesses that started out selling something else:

• 3M – Started as a mining company. From that, they went on to sell sandpaper, then masking tape, the “Scotch Tape”.
• Microsoft – Started out by doing sporadic software development gigs.
• 37signals – Started out as web designers before they have created products like Basecamp.

Here are more than 138 service businesses you can start today without any money:

1. Start a blog – I generate income in several ways with my blog. You could also build your own business as a professional blogger. Click here for my step-by-step guide on how to start a blog. Once you have managed to drive traffic to your blog the sky is the limit. You can sell advertising, create your own products to sell. Get paid for sponsored posts.
2. Aerial film photography – Do you own a drone? This could be your chance to turn it into an aerial photography business. They are widely used in the real estate market and many other businesses.
3. Affiliate marketing – Affiliate marketing offers you a great way to earn a percentage of sales without having to create a product or maintain an inventory.
4. Alterations and Tailoring – Providing alteration and tailoring service is a great side business. Word spreads fast when you provide a reliable service at a competitive price.
5. Airport transfer service – There are many people who need greater flexibility when it comes to airport transfers.
6. Amazon reselling – You can sell products on Amazon. You can import products to sell or buy low and resell. If you enjoy finding great deals and make a profit, Amazon reselling might be a good business for you.
7. Antique refurbishing – The antique refurbishing market is a small niche, but with the right marketing you can build a loyal customer base.
8. Art collector – This isn’t the same as shop till you drop. You have to know the value and the demand for the artworks you deal with.
9. Babysitting – Babysitting isn’t just for teenagers. Market yourself as an Au Pair to target a higher-end clientele.
10. Baking – You can turn your passion into a nice side business.
11. Boat cleaning service – Boats are fun to use, but most people would rather have someone else do the cleaning.
12. Bookkeeping – Help small businesses to keep their receipts in order.
13. Brew your own beer – Many successful beer breweries started out by hobbyists.
14. Buy and sell domain names – You don’t have to sell a domain name for millions for turning it into a successful business.
15. Business consulting – If you have skills that help to grow or manage a business, there is a market for your service. Whether you are a bookkeeper, strategist, marketing expert, IT guru, there are businesses out there who need your service.
16. Car detailing – Many people are willing to pay a higher price to have their cars detailed on their own driveway. This is also a great weekend business.
17. Car flipping – If you know how to find a great deal and enjoy working on cars, this could be your opportunity to become an entrepreneur.
18. Carpet cleaning – You can start your carpet cleaning business renting the equipment.
19. Catering business – Starting a catering business requires a lot less capital than opening a restaurant.
20. Cell phone repair – Many people are happy to pay to repair a faulty cell phone instead of buying a new phone.
21. Childcare – If you love children, this might be a great business for you.
22. Christmas light installer – Although this is a seasonal business, it requires very little capital to start.
23. College admissions essay editor – A great business if writing is your passion. Be sure that your clients understand that you are an editor and that you are not going to write the essay for them.
24. College counseling – You can guide pre-college age kids to help them prepare for what to expect in college. You could help them with admissions, financial aid, career advice, and other college-related topics.
25. Commission only sales – There are many companies that offer commission only sales opportunities. If you partner with startup companies, you might be able to negotiate part ownership.
26. Computer lessons – You can offer training on your computer, using free services like Skype or Google Hangout.
27. Computer support and repair – Most small businesses can’t afford to hire a full-time IT professional. If you enjoy helping people with computer problems, starting an IT support service company might be for you.
28. Content writing for websites – Great content is what differentiates websites. Many businesses are happy to pay a writer to create website content.
29. Content marketing – Content marketing is the heart of SEO. Businesses who want to improve their search engine positions are your potential clients.
30. Contract customer support – You could become the outsourced support department for several small businesses.
31. Copywriting and proofreading – Businesses are happy to outsource proofreading to outside companies.
32. Custom software consultant – When a company must have unique software created they call a custom software consultant.
33. Accounting – Many small businesses outsource their accounting needs. Your accounting service will help companies keep track of their cash flow, generate reports such as P&Ls.
34. Dance instructor – All you need is physical fitness and a keen sense of rhythm. Knowledge of many dance styles is a plus.
35. Data analysis – Big data is big business these days. With the right skills, you can earn a fortune as a data analysis consultant.
36. Debt reduction service – Good research skills can help you provide advice to people looking to reduce their debt.
37. Develop a smartphone app – If you can learn the right coding language, you could develop a smartphone app without leaving your house.
38. DJ-ing – DJ-ing can be a lot of fun. Play the music you love in a party atmosphere. If you don’t mind working most weekends, evenings and holidays, this might be your dream business.
39. Dog walking – This is an easy job for dog lovers that gets you lots of mild intensity exercise.
40. Drive for Lyft or Uber – As long as cars are not self-driving there will be a need for drivers.
41. Ebay sales – Scouring discount shops for undervalued items and selling them on eBay can be a good way to turn a quick profit.
42. Ebook writing – There are many ebook niches which can earn you huge sums of money. All you need is the ability to write and good research skills.
43. Editing service – People require editing services for all sorts of reasons, from college students to businesses writing press releases.
44. Elderly care – Many elderly people require carers to regularly check up on them. If you’re a people person, this could be a great business idea.
45. Executive search – With the right knowledge, you can make big money helping businesses headhunt talented executives.
46. Farmer’s market – You can sell your own products at various farmers markets within driving distance to your home.
47. Fitness trainer – If you’re active and love to keep fit, you can make money helping others do the same.
48. Fiverr gigs – You can sell almost any service through Fiverr. It can be a great way to make some quick income.
49. Furniture maker – Custom furniture is in demand.
50. Ghostwriting – Lots of people have great ideas for writing projects but don’t feel confident in writing it themselves. Ghostwriters execute these ideas and can make lots of money doing so.
51. Google Adwords consultant – If you can learn how Google Adwords work, lots of companies will hire you to consult them on it.
52. Graphic design – You can put your artistic flair to work and design logos and other material for companies as a graphic designer.
53. Handmade jewelry – This is another business idea that can turn your creative side into cash.
54. Handyman – A handyman does all sorts of odd jobs, mainly centered around repairing and installing things.
55. Home appraisal – If you have the right knowledge and qualifications, you can offer your appraisal service to homeowners looking to value their property.
56. Home inspection service – Before buying a home it is customary to hire a home inspector.
57. House cleaning – This is a job almost anyone can do. Some people find cleaning quite relaxing.
58. House painting – Anyone can decorate a home, but many people are too busy to decorate their own. There’s lots of work available for house painting businesses.
59. House sitting – One of the easiest jobs in the world is house sitting. All you have to do is keep someone’s home occupied while they’re away.
60. Human billboard – This is another easy job to execute. Human billboards stand on the street holding advertising for various businesses.
61. Instagram marketing – Sign-up for a free Instagram account and learn what posts are most popular. You can then turn this knowledge into a marketing business.
62. Interior designer – If you have good taste and an eye for design, homeowners can hire you to plan their home’s interior.
63. Investment advice – If you have the right credentials, you can earn commissions and consulting fees as an investment advisor.
64. Junk removal service – If you don’t mind getting your hands dirty, people are prepared to pay to have junk removed from their property.
65. Landing page optimizer – Every website needs a great landing page. Many businesses will pay a lot to get the perfect landing page.
66. Landscape service – If you’re the outdoors type, landscaping can be a great business.
67. Massage therapy service – In this stressful modern world, there’s a lot of money to be made offering relaxing massages.
68. Meditation instructor – Meditation is another way to escape the stress of the modern world. Teaching others how to meditate can lead to a stress-free business.
69. Mobile bike repair service – Cyclists can put their repair skills to work with this job.
70. Mobile hairstylist – Once you know how to cut hair properly, you can run your own business providing haircuts at people’s homes.
71. Mobile make-up artist – Many people want make-up artists to visit them before big events, such as weddings.
72. Mobile laundry service – Helping people save time by offering a mobile laundry service can be an easy way to make money.
73. Mobile mechanic – If you know your way around a car engine, being a mobile mechanic could be a great business idea.
74. Modeling – You don’t have to look like a supermodel to succeed in this business. Fashion brands and photographers require models for all sorts of different situations.
75. Moving service – Moving requires a lot of physical labor. People are happy to pay for help.
76. Music instructor – Any musical ability can be turned into a business by teaching others how to play instruments.
77. Niche marketing – Build a website around a niche. Market it and earn advertising income. Sell your own niche products.
78. Mobile notary public service – If you have the right qualifications, offering your services as a mobile notary can be a very rewarding business idea.
79. Office cleaning – Office cleaning requires no special qualifications, just hard work, and professionalism. This is the perfect business for nights and weekends.
80. Online dating consultant – Online dating is big business these days. Helping others find love can be a great business plan.
81. Online news correspondent – You can provide your services as a journalist from anywhere in the world as an online news correspondent.
82. Online subcontractor – Many companies are looking online to subcontract work these days. This can be a very lucrative business idea.
83. Online training – Any skills you possess can be turned into a business by teaching others online.
84. Patent a new idea – Listen to our interview with Stephen Key whose patented ideas have generated billions in sales.
85. Personal chef/ Caterer – Culinary skills are always in high demand. People hire chefs and caterers for all kinds of special occasions.
86. Personal fitness trainer – Active individuals can run a great business helping others keep fit.
87. Podcasting – You can turn any passion or hobby into a business by making your own podcast.
88. Presentation design consultant – If you’ve got a great eye for presentation and design, you can run a business offering consultancy services to others.
89. Product distributor – Every company needs their products to reach consumers. Distribution is a huge industry that can be entered with relative ease.
90. Proofreading – As long as you have a good grasp of spelling and grammar, you can run a business checking all kinds of written texts.
91. Property manager – Many landlords are too busy or have too many properties to regularly check up on all of them. Property managers can run a successful business by doing this for them.
92. Personal coach – If you’re an active and healthy individual with a big personality, you can help train people to achieve all sorts of physical goals. As a personal coach, you can help entrepreneurs and career professionals.
93. Personal chef – There’s big money to be made providing personalized cooking services.
94. Pet grooming – Pet owners are willing to pay big bucks to make sure their little darlings are perfectly presented.
95. Pet sitting – If you love animals, this could be a great business idea. All you have to do is look after pets while the owners are away.
96. Pool cleaning – Most pool owners let their pools fester while they’re not in use. When the weather gets right for using the pool again, there’s a huge amount of work available for pool cleaners.
97. Portrait photography – If you’ve got a camera and know how to use it, there’s a lot of money to be made doing portrait photography.
98. Power washing – With power washing, the equipment does most of the hard work while you clean properties.
99. Product photography – Businesses rely on product photographers to make their products look awesome. All you need for this business idea is a camera.
100. Professional organizer – Busy people will hire others to organize their day.
101. Programmer – If you have the right skills, programming is a hugely lucrative industry.
102. Publish ebooks – You don’t even need writing skills to publish ebooks. There’s lots of profit to be made hiring ghostwriters to execute your ideas.
103. Purchase an existing website – Buying an existing website can be a quick way to make money through the internet.
104. Real estate sales – Real estate is a huge industry. Selling houses can be of the biggest money-making business ideas out there.
105. Rent a room through Airbnb – If you have the room to spare, renting through Airbnb can be an incredibly easy way to make some extra income.
106. Rent your car on Turo  – This is another minimal effort way to make some extra income. When your car’s not in use, others will pay to borrow it.
107. Residential cleaning – Anyone can run a successful residential cleaning business, provided they’re hardworking and professional.
108. Review website – You can build a review website and create reviews such as mspy reviews, to make money.
109. RV cleaning service – RV owners will pay others to make sure their vehicle is clean.
110. SAT tutoring – The academically minded can make a lot of money helping students pass their SATs.
111. Sell on Etsy – Etsy allows people to sell all kinds of creative products. This is a great business idea for indulging your artistic side.
112. Shopping service – People will pay to save them the hassle of going out and buying products.
113. Small business marketing consultant – If you have any experience with marketing, you can run a successful business offering consultancy services to small businesses.
114. Social media marketing consultant – People with a good knowledge of sites like Facebook and Twitter can run successful businesses consulting others on how to succeed through these platforms.
115. Start a Youtube channel – You can run a Youtube channel on any topic and potentially attract a global audience with your videos.
116. Stock photographer – Stock photography services sell pictures for many different uses. You can make money taking pictures of almost any.
117. Task rabbit – Workers can offer many different services through TaskRabbit and make money online.
118. Tax preparation – Filing taxes can be complicated. If you know how to do it, others will pay you to sort theirs out for them.
119. Teach English remotely – English is now the international language of business and travel. Students all over the world will pay for online English lessons.
120. Teach DIYs – If you know how to carry out a task, others will pay to learn from you.
121. Tour guide – Guiding tourists around your local area can be a fun and lucrative way of sharing your local knowledge.
122. Translator – If you speak multiple languages, translation businesses can make a fortune.
123. Trash removal – Removing trash is a dirty job, but it can also be a very lucrative business idea.
124. Travel consultant – Organize trips to popular destinations.
125. Videography – With a video camera and some directing flair, you can turn to make videos into a business.
126. Virtual assistant – People require virtual assistants to carry out all kinds of tasks remotely.
127. Voice over talent – Whatever your accent, you can probably find work somewhere recording voice-overs.
128. Website designer – If you have the necessary skills, web design is a big money field.
129. Web development – With the right skills, all kinds of companies will pay for you to assist with web development.
130. Wedding/Party/Event planner – This can be a fun business idea for sociable people with an eye for detail.
131. Wedding photography – Everyone wants their big day to be recorded for posterity.
132. Weight loss consultant – Helping others lose weight is a morally good and financially rewarding business idea.
133. Windshield repair – Cars are expensive and car owners will pay a lot to fix them when things go wrong.
134. Window cleaning – With a ladder, some soap, and a bucket, you can offer your services as a window cleaner.
135. WordPress website consultant – If you know your way around the world’s most popular blogging platform, there’s lots of money to be made as a WordPress website consultant.
136. Writing fiction – You can become a successful fiction writer. Check out our interview with Ernest Dempsey who sold over 12,000 books on the Kindle platform. We have also interviewed Joanna Penn, New York Times bestselling author,  who sold more than 350,000 books.
137. Writing greeting cards for businesses
138. Yoga instructor – You can offer one-on-one yoga classes or give group classes.

“Online Community” is a critical idea when it comes to digital marketing strategy. I know this sounds weird, but I believe it is both the most over-hyped and under-hyped word in the marketing landscape. Here’s why …

Community is over-hyped because too many think they have an “online community” when they don’t. A community is not a list of customers or a group of social media followers. It’s much deeper than that, much more important than that.

Community is under-hyped because so many people believe this is the future of marketing. I’m one of them by the way. And most companies are missing out.

As many traditional marketing tactics like advertising and SEO fade away (yes, they are) one of the most powerful ideas is to help people feel like they belong to something.

This is such a HUGE subject and one I begin to explore more deeply on the new episode of The Marketing Companion podcast.

I’ve re-launched the podcast to feature six different co-hosts to expand the depth of the discussions. This week I bring back Brooke Sellas (YAY!), who of course was my regular co-host for many years. We’re both struggling to define the nature and importance of community and our conversation will make you re-think your own ideas of community and where we go from here.

And we also discuss the day Mark won a “best legs” contest. Surely, this is worthy of your attention friends?

As always, there will be new ideas and lots of laughs when Brooke is around so what are waiting for? Just click here:

Do you want to start your own business?

If so, you’ll need to do your homework beforehand, because you have a lot of competition. According to the Bureau of Labor Statistics, approximately 800,000 new businesses are launching each year. That’s a lot of competition, so it is important for you to gain a competitive advantage by planning accordingly.

First things first. You need a reputable attorney and CPA to assist you with starting your own business. Ask trusted colleagues for referrals, because there are state and federal rules and regulations that can affect your business operations.

Secondly, you need to decide what type business entity works best for your business. Do you want to operate as a sole proprietorship, partnership, corporation or Limited Liability Company? You will need to consider several factors when making this decision. Are you going to have employees? What kinds of risks will your business face? Are you willing to take on these risks as an individual?

Use this tool to find the best structure for your business – Free Business Structure Wizard

These are just a few of the questions you need to consider when determining the structure of your organization. However, it’s a good idea to consult both a CPA and attorney when making this decision, as this will affect how you file your taxes and how much personal risk you are willing to accept.

If you’re starting a business, you definitely need to check out CorpNet! Founded by experienced entrepreneur Nellie Akalp, who’s helped over 100,000 small business owners get their start, CorpNet can assist you with filing a DBA (“doing business as”), Forming a Corporation, or an LLC (Limited Liability Company), by completing the process quickly and affordably saving you time and money with fast reliable service. CorpNet packages start from just $79, plus state filing fees. This is SO much cheaper than what an attorney will charge. The site also offers a FREE Business Name Search Feature where you can conduct unlimited business name searches and get your results within 24 hours.

Thirdly, you need to determine how much involvement you want to have filing your taxes, or consider hiring a professional to handle this for you. If you decide to file yourself and want to simplify the process, consider filing your business as one of the following: a sole proprietorship, partnership or LLC. If you choose one of these structures, you can report your business income on your personal tax return and do not have to file a separate business return. This keeps the paperwork to a minimum.

In addition, you need to determine your work structure. As a new company, you may find yourself working from home, initially, or maybe this is your long-term plan. Lucky you. Running a business out of your home may qualify you for tax breaks. For instance, you may be able to receive a tax credit for a percentage of your internet, electricity, and other bills that are business-related. Do your homework and consult a CPA when filing, as there may be stipulations for these tax credits.

Lastly, plan for retirement. When decisions seem to be overwhelming, just remember that many of the initial decisions only have to be made once when starting your own business, so spend ample time making the right decisions.

When selecting a retirement plan, you need to take advantage of available tax incentives Also, you should choose a plan that’s beneficial to small business owners. You might consider selecting a Savings Incentive Match Plan for Employees, which is appropriate for companies with less than 100 employees. You should choose this option if you want to minimize administrative costs.

Alternatively, you can offer a Simplified Employee Pension IRA, contributing up to 25%, maxing out at $53,000. Clearly there are various options, so again, network with other professionals for advice in this area.

When you start your own business, you certainly have your hands full with numerous opportunities. Be patient and allow yourself adequate time to plan, and seek out professional help with those unfamiliar issues. You don’t have to be an expert at everything – you just need to be an expert at one thing – starting and running a successful company.

Whether you’re planning a business conference, a cultural event, or a rock concert, if you want the event to sell out, preparation is pivotal.

You need to utilize management software, plan your strategies for promotion, come up with amazing content, and create the right pricing strategy.

And as long as you put in an incredible event that everyone enjoys, it will be much easier to build your reputation and sell out the event that comes after.

1. Utilize Venue Management Software

The easier you make it for people to register for events and purchase tickets, the more people you’ll get signing up.

By using an online event registration platform that includes online event registration tools, ticketing and checking-in can be streamlined and you can boost sign-ups for your next event.

And when you incorporate management software into your event preparation, you ensure that all team members can instantly access information and all payments are secure, in addition to making sure the event runs smoothly and efficiently.

2. Carefully Plan Your Marketing Strategies

In order to get people to register for your event, you need to promote the heck out of it. Spend time planning your marketing strategies so you can find the most effective promotion routes.

It’s important that your website uses the best SEO methods to rank highly on search engines. It’s also vital you utilize social media to the fullest.

Leverage social networks that your target audience uses, share updates with your followers, actively seek out new followers, post interesting content like blogs and videos, and use other social media marketing tactics to reach more people.

You can also get in touch with people who have attended your previous events and sponsors too. Both can help to promote your event if you offer the right incentives. And if your event involves speakers and panelists, get them involved with social media promotion.

While a social media explosion is needed to make your event a successful sell-out, don’t overlook offline marketing. Put up posters, hand out leaflets, and get on local radio shows in the area where your event will be held.

3. Create an Amazing Event Description

One thing that event planners often overlook is just how important an event description is.

To promote your event, whether it be a lecture or a pop concert, you need to inform people about what the event includes and make the event sound interesting and fun.

You definitely need to use attractive visuals to get your message across, but the event description is just as crucial.

Look at how other similar events word their descriptions and know which information to prioritize.

Make sure the wording is suitable for your target audience, too. If your event is for seniors, you’ll want to avoid millennial slang.

You also need to make it sharp and concise. No one wants to read masses of information.

Consider hiring a professional copywriter or content writer to help you nail the event description.

4. Come Up with the Right Pricing Strategy

Setting the price of the event can make or break whether it sells out.

You need to cover your costs and make a profit, but you also need to entice people with attractive prices.

The best way of creating the price for the event is to look at your competitors and research what people are willing to pay for the services you are providing.

Once you have done that, come up with at least two different types of pricing to entice people in early. For instance, have a less-expensive early-bird price and a regular price. By doing so, you create a sense of urgency that will encourage people to purchase tickets sooner.

One of the most cherished sayings in the content marketing world is “don’t build on rented land.”

I don’t know where this started but it has been repeated ad nauseam on Copyblogger, Content Marketing Institute, endless podcasts … well, everywhere.

But I have said for many years, that yes, you absolutely need to build on rented land because that’s where your customers are. And now, there’s data to prove I’m right. So let’s dive into the mythology of this cherished saying and why we need to shatter this outdated thinking once and for all.

In defense of the home base

First, I want to emphasize that of course, you need an archive for your content outside of the social media world. If you don’t have an “owned” home for your content, your entire web presence is at risk. I feel bad for those who bet their careers on Google Plus or, more recently, Facebook Notes, and then had the rug pulled out from under them.

But many of the anti-rented-landers argue that everything should be on your home base and that you need to own your audience and community on your own site. Their philosophy is that when you publish outside your own website you don’t have any hope of “owning” your audience.

As I’ll show today, the dynamics of the web today necessitate that we update our thinking about our content and audience.

An efficient strategy

The first reason we should establish strong content hubs on the leading social channels is efficiency.

If you publish on LinkedIn, YouTube, etc, your content becomes part of the organic user experience. It flows in the timeline. But if the content is hidden away in some private archive or community, instead of spending time creating content, you’ll be forced to focus your precious time DRAGGING people to your website every day. Unlikely.

It’s more efficient to reach people where they are hanging out instead of spending your resources convincing them that they need to visit your website.

The positive economics of rented land

The second reason to build hubs on rented land is economics.

The economic value of content that is not seen and shared is zero. So, your job as a marketer is to unleash that content. Get it in front of as many people as possible. Put it anywhere it can possibly be seen and enjoyed.

That also means removing gates that keep people from getting to your content, but that’s a story for another day.

Content does not drive the ROI of content marketing. TRANSMISSION of content drives your return. So build a competency in moving content everywhere, every day.

The new reality of rented land

Rand Fishkin, the mastermind behind Spark Toro recently wrote an interesting piece called The Incentives to Publish No Longer Reward the Web’s Creators.

It is worth the full read, but here is a snapshot of the current content publishing landscape, according to Rand:

• Google dramatically reduced the visibility of organic links in favor of paid advertisements and Alphabet-owned properties/instant answers. They now have about 95 percent monopoly control of the search landscape.
• The major social players have all either:
  • prohibited external links (TikTok)
  • reduced the reach of anything that includes an external link (LinkedIn, Facebook, Twitter, Instagram – indirectly by reducing reach* of posts that include “link in bio” or similar)
  • encouraged user cultures skeptical of external links (Reddit, Discord, YouTube, Pinterest, Quora)
  • and killed or never allowed referral tracking so creators can see where their traffic comes from (Instagram, Discord, WhatsApp, Google Discover, and others)
• Meanwhile, no major new platform has risen to benefit creators who publish on their own sites. Google Discover is the possible exception, but since it hides referral traffic, supposedly reporting on it only in Search Console, it’s intentionally hard to determine or trust)

Ten years ago, creating amazing content that people would want to consume and share was a powerful way to build a brand on the web. But today, that same content is unlikely to get 10 percent of the reach or clicks it received just a few years ago.

In summary … Content Shock has arrived.

The data show that building a content hub on your own site alone is not going to reach an optimal audience today. Publishing “on rented land” isn’t just an efficient and economic choice, it’s an essential one.

Adjusting the world view

In essence, every social media policy, practice, and procedure enacted over the past 10 years has made it nearly impossible to drive people to your “owned” media presence. So why are we still obsessed with this idea?

If you weren’t convinced before that the efficiency and economics of publishing on rented land made sense, the fact that the world is literally built to support this strategy should push you over the top.

Set your content free. Publish everywhere and anywhere your audience could possibly see it whether that is owned land, rented land, or the dark side of the moon.